Brands and branding: strategy to build and nurture brands
Auteur :
Aggarwal, Ashita / Commuri, Suraj
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032600437
Date de publication :
6 nov. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.