Winning the global tv news game
Auteur :
Carla Brooks, Johnston
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032607771
Date de publication :
4 juin 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.