Cult of beauty, the: gender discourse in indian advertising
Auteur :
Jethwaney, Jaishri
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032613581
Date de publication :
12 mars 2024
Dimensions :
23,4 x 15,6 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.