Ai-based data analytics: applications for business management
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032614076
Date de publication :
29 août 2025
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value.