Daytime television programming
Auteur :
Matelski, Marilyn J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032621913
Date de publication :
4 juin 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.