International business and culture: challenges in cross-cultural marketing and management
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032636955
Date de publication :
26 déc. 2025
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.