Sports marketing
Auteur :
Fetchko, Michael J. / Roy, Donald P. / Dalakas, Vassilis
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032644851
Date de publication :
1 nov. 2024
Dimensions :
28,0 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.