Issues of political marketing: east european perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032664958
Date de publication :
30 août 2024
Dimensions :
25,4 x 17,8 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examining the evolution of political marketing in Central and Eastern Europe, this book delivers a snapshot into both the campaign strategies and the triumphs and trials facing democratic progress in this complex political landscape. The chapters were originally published as a special issue of the Journal of Political Marketing.