Key relationships: managerial ties in china’s b2b channels
Auteur :
Yang, Pianpian / Qian, Liping
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032666891
Date de publication :
11 mars 2025
Dimensions :
23,4 x 15,6 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.