Corporate cancel culture and brand boycotts: the dark side of social media for brands
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032670492
Date de publication :
30 sept. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture†highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.