Media handbook, the: a complete guide to advertising media selection, planning, research, and buying
Auteur :
Katz, Helen
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032671369
Date de publication :
7 avr. 2025
Dimensions :
22,9 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.