Digital business: navigating the digital landscape and thriving in the digital economy
Auteur :
Seuwou, Patrice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032672441
Date de publication :
5 août 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends. This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics.