Attraction of knowledge celebrities: how they motivate users to pay for knowledge
Auteur :
Chen, Xiaoyu
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032673530
Date de publication :
6 mai 2025
Dimensions :
23,4 x 15,6 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.