Rural marketing: growing the non-urban consumer
Auteur :
Velayudhan, Sanal Kumar
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032685250
Date de publication :
14 févr. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.