Storytelling in marketing and brand communications
Auteur :
Moin, S M A
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032689487
Date de publication :
22 mai 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.