Digital public relations and marketing communication trends in africa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032689630
Date de publication :
26 déc. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.