Marketing and gamification: applications, challenges, and ethics
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032694214
Date de publication :
21 mai 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.