Sustainable brand leadership: how to build a lasting legacy
Auteur :
Buckingham, Ian P. / Hargreaves, Kate
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032708881
Date de publication :
30 janv. 2026
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures. It addresses the worrying disconnection between organizations and their wider trading environment, including community and natural world.