International marketing in practice: a case study collection
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032712918
Date de publication :
26 juin 2025
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.