Managing customer relationships using customer care techniques: strategy development of an international enterprise
Auteur :
Brzozowska, Anna / Brzeziński, Stanisław / Pabian, Arnold / Pabian, Barbara
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032713885
Date de publication :
15 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.