Strategic media planning and buying: integration of traditional and digital media
Auteur :
Rathore, Basant
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032724577
Date de publication :
31 mai 2024
Dimensions :
23,4 x 15,6 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.