Strategic ceo communication
Auteur :
Lee, Yeunjae / Yue, Cen (April)
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032730820
Date de publication :
22 janv. 2026
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.