Visual marketing: a practical guide to the science of branding & retailing
Auteur :
Kahn, Barbara E. / Johnson, Elizabeth N.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032731322
Date de publication :
27 mars 2025
Dimensions :
23,4 x 15,6 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.