Service management and marketing principles: competing in the service economy
Auteur :
Kandampully, Jay / Solnet, David J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032749655
Date de publication :
7 juin 2024
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.