Food marketing and labelling: a practical guide
Auteur :
Biswas, Debasish / Chakraborty, Debarun / Manna, Atanu
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032753003
Date de publication :
11 juil. 2025
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology. It discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices.