Services, experiences, and sustainability
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032762784
Date de publication :
2 févr. 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.