Strategic employer branding for it companies: an interdisciplinary perspective

Name: Strategic employer branding for it companies: an interdisciplinary perspective
Author: Gross-GoÅ‚acka, Elwira / Szkudlarek, Ewa
ISBN: 9781032770505

Auteur : Gross-GoÅ‚acka, Elwira / Szkudlarek, Ewa

Éditeur : Taylor & Francis Ltd

ISBN : 9781032770505

Date de publication : 19 nov. 2024

Dimensions : 23,4 x 15,6 cm

Poids : 510 g

Langue : Anglais

Pays d'origine : Grande Bretagne

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

199,49 €

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