Digital product management: strategic planning and market opportunity
Auteur :
Lee, Boon Kee
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032776712
Date de publication :
9 avr. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book equips readers with essential knowledge and skills in digital product management and covers key topics including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. A useful guide for product managers, entrepreneurs, and business leaders.