Understanding corporate communications
Auteur :
Oltarzhevskyi, Dmytro / Zagorulko, Yevgen
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032777610
Date de publication :
4 mars 2025
Dimensions :
22,9 x 15,2 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. It is suited to undergraduate and introductory executive education courses in corporate communications.