Global business: connecting theory to reality
Auteur :
Paik, Yongsun / Chen, Dong / Newburry, William / Prud'homme, Dan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032780245
Date de publication :
15 sept. 2025
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.