Strategic employer branding for it companies: an interdisciplinary perspective
Auteur :
Gross-Gołacka, Elwira / Szkudlarek, Ewa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032781860
Date de publication :
22 juin 2026
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.