Systems theory and agile brand management: the educative view of branding
Auteur :
Lies, Jan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032792170
Date de publication :
26 déc. 2025
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.