Exploring commercial, social, and digital innovation from the customer perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032794471
Date de publication :
22 janv. 2026
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.