Social media campaigns: strategies for public relations and marketing
Auteur :
Kim, Carolyn Mae / Prince, Matthew
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032802510
Date de publication :
21 août 2025
Dimensions :
22,9 x 15,2 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.