Audio-visual communication in the multiscreen era
Auteur :
Yong, Zhou / Xuan, Zhao
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032815947
Date de publication :
30 janv. 2026
Dimensions :
23,4 x 15,6 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.