Ai marketing essentials: concepts and practice for the digital age
Auteur :
Sheth, Jagdish N. / Jain, Varsha
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032818832
Date de publication :
28 mai 2026
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.