Interfaith marketing: a cross-religious approach
Auteur :
Cabano, Frank G. / Müller, Stefan / Gelbrich, Katja
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032827476
Date de publication :
20 nov. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.