Market-oriented disinformation research: digital advertising, disinformation and fake news on social media
Auteur :
Diaz Ruiz, Carlos
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032828541
Date de publication :
25 mars 2025
Dimensions :
23,4 x 15,6 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.