Routledge companion to social media influencers, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032830070
Date de publication :
18 juin 2026
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.