Consumer decision-making, analytics and ai
Auteur :
Smith, Andrew / Lukinova, Evgeniya / Harvey, John / Smith, Gavin / Mansilla, Roberto / Goulding, James / Nica-Avram, Georgiana
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032830445
Date de publication :
27 juin 2025
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.