Marketing in the climate crisis: imagining post-growth futures
Auteur :
Egan-Wyer, Carys / Bertilsson, Jon
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032830728
Date de publication :
7 août 2025
Dimensions :
21,6 x 13,8 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this book, the authors explore the potential of marketing to help create a more ecologically sustainable future. It is essential reading for those who want to understand why it is so hard for us to imagine desirable, sustainable futures and who want to be part of changing that, in order to save marketing’s legitimacy and the planet.