Stakeholder approach to corporate social responsibility, a: pressures, conflicts, and reconciliation
Auteur :
Kotler, Philip / Maon, François
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032836843
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
820 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th