Premium by design: how to understand, design and market high end products
Auteur :
Bevolo, Marco / Gofman, Alex
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032836867
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insight