Advanced database marketing: innovative methodologies and applications for managing customer relationships
Auteur :
Bock, Koen W. De
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032837192
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
While the definition of database marketing hasn�€�t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems