Branding and product design: an integrated perspective
Auteur :
Hestad, Monika
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032837215
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and