How to measure and manage your corporate reputation
Auteur :
Hannington, Terry
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032837628
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me