Personality, design and marketing: matching design to customer personal preferences
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032837949
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics h