Customer relationship management: a global perspective
Auteur :
Raab, Gerhard / Ajami, Riad A. / Goddard, G. Jason
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838021
Date de publication :
24 juin 2024
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen