New cultures of food, the: marketing opportunities from ethnic, religious and cultural diversity
Auteur :
Hingley, Martin K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838069
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resu