Psychology of marketing, the: cross-cultural perspectives
Auteur :
Raab, Gerhard / Goddard, G. Jason / Unger, Alexander
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032838243
Date de publication :
24 juin 2024
Dimensions :
24,6 x 17,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ¢ Cognition theories ¢ Personality, perception and memory ¢ Motivation and emotion ¢ Power, contr